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Streaming energy
Illustration by André da Loba
For many industries, the COVID-19 pandemic provided a demand shock and nowhere was it greater than in streaming. The numbers are staggering. Netflix, Amazon Prime Video, and Hulu saw their subscriber counts expand massively, even as new entrants such as Disney+ and HBO Max garnered tens of millions of new customers in a matter of months. In the U.S., the number of streaming subscribers doubled in the past seven quarters from an already large base (see chart below). According to PwC’s
Global Entertainment & Media Outlook 2021–2025, global over-the-top (OTT) revenues rose an impressive 26.2 percent in 2020, to US$58.4 billion.