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Talk about greenwashing. The fossil fuel behemoth that produces toward one-third of Japan’s electricity has co-opted an environmental slogan to downplay its massive emissions, activist observers say.

United kingdomJapan generalAntonios karaiskosJapan advertising review organizationChubu electric power coConsumer affairs agencyShell plcKiko networkRyukoku universityPower incBritain advertising standards authorityKiki networkChubu electric powerChuo wardCommercial practices directiveAdvertising standards authority