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In the world of beer and spirits, competition is fierce as startups emerge to challenge the longstanding legacy brands. These new players enter the market intending to disrupt the status quo. But how can they stand shoulder-to-shoulder against the big-league players?
Packaging design is constantly evolving, and the trends for 2023 are no exception. With the focus on sustainability, we can expect to see a rise in eco-friendly packaging designs. Brands will also be looking for new ways to make their products stand out, through earthy colors, tactile effects and interactive elements. Here are the top five packaging design trends to look out for in 2023. Touch and feel