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Viral TikToker supports Ohio bill to protect kidfluencers from exploitation

A popular TikToker is supporting a new bill introduced to the Ohio House, one that aims to create 'kidfluencer' labor laws to protect children from financial exploitation.

15-year-old s bill passed to protect child influencers online

Illinois lawmakers passed the Child Labor Online Content Bill, amending current child labor laws to ensure children who are featured online receive a cut of the income.

Transcripts for BBCNEWS Disclosure 20211014 00:42:00

companies pay them to promote their products. it s only £7.99. but when kidfluencers have built a large following, there s a second, more lucrative, way to make money from ads. when they upload video, they decide how many advertising spots they want to sell around it. companies bid against each otherfor the space, based on users personal data. imagine a billboard where everyone sees a different personalised ad. this website shows how much they can earn. if i take the most popular video from teenage youtuber tiana, and put it into the calculator. ..these are her estimated earnings. not yet in tiana s league is 16 year old nicholas, a tiktok creator from edinburgh. ..on a rock in space. nothing even matters.

Transcripts for BBCNEWS Disclosure 20211014 00:41:00

they said. ..and new settings allowed people to delete their messages automatically. they no longer allow advertisers to target under 18s using data from external apps and websites, orfrom their interests. i m here with poppy. some of the best people to carry marketing messages to children are children. they are called kidfluencers. they produce content that can reach billions. like this video from ten year old ryan from texas. this has been watched more than two billion times. youtuber tiana from nottingham was treated like a pop star when she met fans of her toy review channel at a shopping centre, aged just ten. kidfluencers make money in a couple of ways. first, the traditional way.

Transcripts for BBCNEWS Disclosure 20211011 00:41:00

to children are children. they are called kidfluencers. they produce content that can reach billions. like this video from ten year old ryan from texas. this has been watched more than two billion times. youtuber tiana from nottingham was treated like a pop star when she met fans of her toy review channel at a shopping centre, aged just ten. kidfluencers make money in a couple of ways. first, the traditional way. companies pay them to promote their products. it s only £7.99. but when kidfluencers have built a large following, there s a second, more lucrative, way to make money from ads. when they upload video, they decide how many advertising spots they want to sell around it. companies bid against each otherfor the space, based on users personal data. imagine a billboard where everyone sees a different personalised ad.

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