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Holy crap
Littel’s father, Charles, started Kickass Beef Jerky in 2001 using old family recipes. A few years later, Jeremy moved to Rochester for college, and Charles and the company followed. Jeremy joined the business in 2010.
“We went from a $500,000 company to a $1.2 million,” Jeremy said of his first year.
He eventually moved the company to a warehouse in Goodview, where he s been running it from since. While it continued to do well, he realized he was missing out on marketing opportunities.
On a family vacation in Mexico, he noticed a difference at the pool. Those who appeared to be 25 and older were in the water and hanging out, and those under 25 had their heads down looking at their phones.