Kibo Peak postcards to be sent to big spending tourists from China
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Kibo Peak postcards to be sent to big spending tourists from China
OFFICIALS of the Tanzanian embassy in Beijing in collaboration with 17 tour operators in China have embarked on a campaign aimed at attracting big spending tourists to ‘Destination Tanzania’.
This strategy employs various techniques including sentimental scenes with postcards taken atop Mount Kilimanjaro, signed by Tanzanian and Chinese officials, then flown to China to be distributed to potential travellers.
At an event to sign postcards in Dar es Salaam late on Monday, the Tanzania Tourist Board (TTB) chairman Judge (rtd) Thomas Mihayo said the postcards were signed by himself and the Cultural Counsellor at the Chinese Embassy, Wang Siping and are expected to be handed to the 17 tour operators for reprinting and distribution to 4,000 potential tourists by mid next month, as February 11 is the Chinese New Year.