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IRVINE, Calif., May 18, 2021 /PRNewswire/ Following the January global reveal of Kia s dynamic new logo and brand relaunch, Kia Motors America is using the North American debut of its transformative electric vehicle, the EV6, to officially adopt the global Kia Plan S strategy and change its corporate name to Kia America. The new name is the most visible component of a complete brand transformation and follows Kia Motors Corporation s recent change of name to Kia Corporation.
Kia America Debuts in US.
Plan S, or Plan Shift, is Kia s ambitious $25 billion transformative strategy. Plan S includes sustainable mobility, delivery vehicles and personal transport solutions through Kia s PBV platform as well as developing Kia s Mobility as a Service strategy. Plan S will also see the launch of 11 EVs on a global basis by 2026. The first advanced-platform EV as part of Plan S will be the EV6, set to go on sale in U.S. in early 2022.
The all-new 2022 Kia EV6 crossover arrives as the brand’s first dedicated battery-electric vehicle (BEV).
The introduction of EV6 signalling the launch of Kia’s ‘Plan S’ strategy that will deliver 11 all-new electrified models across the world by 2026.
“The EV6 marks a new and transformative era in Kia electrification,” said Sean Yoon, President & CEO, Kia North America.
The first EV6 models are expected to go on sale in early 2022 with the GT arriving in late 2022. Kia will also offer a special EV6 First Edition available by advanced reservation starting June 3.
To read about the detailed specifications of the Kia EV6, click here.
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