Kia’s electric vehicle plans take shape with EV6 teaser, new naming strategy
Kia started the year by dropping “motor company” from its corporate name and revealing a new logo and slogan as part of Plan S, a strategy to shift its business away from internal combustion engines and toward EVs, mobility services and autonomous vehicle technology.
Now, the South Korean automaker is starting to share more details of the first vehicle that will come out of Plan S. Kia released Tuesday several teaser images of the EV6, its first dedicated battery-electric vehicle built on its new Electric-Global Modular Platform, or E-GMP platform. This platform is shared with Hyundai and is the underlying foundation of the new Hyundai Ioniq 5 compact crossover.
‘Movement that inspires’ – Kia presents its new brand purpose and future strategy • New brand strategy and future ambitions revealed in digital showcase • Corporate name changed from ‘Kia Motors’ to ‘Kia’ • Company puts its ‘Plan S’ long-term strategy into action to create sustainable mobility solutions for customers • Seven new dedicated electric vehicles to launch by 2027 • Kia turns to recyclable materials and renewable energy for more sustainable manufacturing • Kia’s first dedicated BEV and new design philosophy to be revealed soon
(SEOUL) January 15, 2021 - Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.
KIA PRESENTS ITS NEW BRAND PURPOSE AND FUTURE STRATEGY
KIA PRESENTS ITS NEW BRAND PURPOSE AND FUTURE STRATEGY
Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, ‘Movement that inspires’, Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.
Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia has announced a new corporate name. Removing the ‘Motors’ from its name (previously ‘Kia Motors Corporation’), Kia will expand into new and emerging business areas by creating innovative mobility products and services to improve customers’ daily lives.
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SEOUL, South Korea, Jan. 14, 2021 /PRNewswire/ Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, Movement that inspires , Kia today reveals new details of a strategy which will see the company go beyond vehicle manufacturing to create sustainable mobility solutions for customers.
‘Movement that inspires’ – Kia presents its new brand purpose and future strategy.
Kia s new brand strategy and future ambitions revealed in digital showcase.
Signaling the brand breaking away from its traditional manufacturing-driven business model, Kia has announced a new corporate name. Removing the Motors from its name (previously Kia Motors Corporation ), Kia will expand into new and emerging business areas by creating innovative mobility products and services to improve customers daily lives.