The platform has launched a UGC-driven IP, ‘Shoot Karo Stars Se Milo’. The IP gives users a chance to re-enact their favourite couple’s best dialogues and moments. Pinjara Khubsurti Ka drives engagement via a ‘Khelo Aur Jeeto’ contest format
KOLKATA: Viacom18’s advertising-led digital arm Voot has been at the forefront of creating the most diverse interactivity and engagement experiences for its users. With many categories first concepts, the leading OTT layer has unleashed the power of fandom and bridged the gap between the fans and artists. With 14 million players engaging on the platform over the last year on