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Fashion brands see slow sale ahead of Victory Day
A customer browses through dresses at a shop of Deshi Dosh, a platform of 10 local brands. Photo: Star
Over the last two decades, Victory Day became a festivity of sorts for a lot of urban people. To cater to the growing demand, prominent fashion brands have been bringing out collections themed in red and green, and in the last few years, sales surrounding the day have consistently been high, industry insiders said. In terms of sales, Victory Day is one of the biggest events, said Soumik Das, CEO of popular brand Rang Bangladesh.