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Combs Enterprises Announces Shop Circulate: A Digital Marketplace For Black-Owned Businesses

Diddy Teams With Salesforce to Launch Digital Marketplace for Black-Owned Businesses

Meet the woman working with Diddy to revolutionize buying Black

Khadijah Robinson, Head of Product at Shop Circulate (Credit: ShotBySomi) “I really want to shop Black-owned, but don’t know where to find business,” many people said following the events of 2020 that included Black lives being lost in large numbers at the hands of a pandemic, and then again in police shootings. Luckily for us, Spelman and Harvard Law graduate Khadijah Robinson created a list for that. The Nile List is an e-commerce directory for Black businesses that announced on Tuesday that it’s been acquired by Diddy, under Combs Enterprises, along with Salesforce. The partnership means more resources, wider reach, and a new name Shop Circulate. 

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