The personal care product boom is likely here to stay
By Buhle Mbonambi
Share
If there’s one thing we will look back on when we think about 2020, is how more people started looking after themselves again. And this has lead to one of the positive stories of the year- the personal care product boom.
The personal care industry has, in recent years, seen a massive boom. With more people realising the importance of looking after themselves, be it mentally, physically and also aesthetically, they are shelling out a lot of money to try and be at their best.
This happened more in 2020. Google “self-care” and you are likely to get a bunch of personal care products popping up in ads while on the search engine. From major brands and upstarts, it’s an industry that is showing no signs of slowing growth.