JAKARTA: Companies offering halal cosmetics in Indonesia, the world’s largest Muslim-majority country, are aiming to boost the international appeal of their products in Southeast Asia and beyond as they see potential in attracting more non-Islamic consumers.
Indonesian indie beauty brand ESQA has raised a USD 6 million Series A round led by Unilever Ventures, the venture capital arm of consumer giant Unilever. Indonesian venture capital fund East Ventures also participated in the round. The deal marks the first investment by Unilever Ventures in the South-East Asian beauty space.
Founded in 2016 by Cindy Angelina and Kezia Trihatmanto, the brand offers vegan and halal makeup products and recently expended to Vietnam, Malaysia and Singapore,.
ESQA, an Indonesian indie beauty brand, has raised a $6 million Series A round led by Unilever Ventures, the venture capital arm of consumer giant Unilever. Renowned investor, East Ventures has also participated in this round.