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A battle between two quintessential Canadian brands has finally found its way into court. On February 9, 2021, the Canadian musical group The Tragically Hip filed a Statement of Claim in the Federal Court of Canada against Trillium Beverage Inc. doing business as Mill Street Brewery. At issue is Mill Street Brewery’s use of “100
th Meridian” as the name of a beer and allegedly associating the beer with The Tragically Hip without the band’s permission.
While the matter is still at the pleadings stage, the move highlights the importance of rights holders not sitting on rights and paying close attention to the limitation periods applicable to intellectual property claims.