Most of the time, people that gather information to find suppliers are engineers, managers, and CEOs. How to create a content strategy that speaks to them?
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June 25, 2021 at 3:12 PM
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I had no budget for staff much less marketing when I started my law firm. My method for attracting customers was to accept any client I could confidently serve with my legal know-how. I employed the “whatever sticks to the wall” method of marketing, which was desperate and time-consuming (picture me lining up text boxes on Canva for hours on end).
From my failures and successes, I’ve found that I am most consistent in marketing in a way that feels strengths-aligned. Specifically, I enjoy public speaking and presenting, which has led me to market using these strengths. Other people excel at writing, love being in front of a camera, or distilling complex information. Identify your strengths and use them!
From online showings to all-digital signings and closings, the digital transaction has fully come into its own. All month, Inman examines the companies and technologies driving this new world of digital transaction.
COVID-19 forced agents into doing video tours of their listings, especially by going “live” on Facebook, Facetime and Instagram. If you’re ready to take the next step in using video to market your business, here’s how to do it.
Are you interested in becoming the dominant force in your market and also ranking higher on Google? If so, shooting hyperlocal videos about the lifestyle for each niche you serve and posting them on YouTube will help you achieve both goals. Best of all, you’re not paying third-party providers huge fees to generate leads for you.