June 25, 2021 at 3:12 PM
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I had no budget for staff much less marketing when I started my law firm. My method for attracting customers was to accept any client I could confidently serve with my legal know-how. I employed the “whatever sticks to the wall” method of marketing, which was desperate and time-consuming (picture me lining up text boxes on Canva for hours on end).
From my failures and successes, I’ve found that I am most consistent in marketing in a way that feels strengths-aligned. Specifically, I enjoy public speaking and presenting, which has led me to market using these strengths. Other people excel at writing, love being in front of a camera, or distilling complex information. Identify your strengths and use them!