By: Sarah Pittman
Twiddle manager Kevin Rondeau on tour with the band in 2019.
With traditional touring on hold during the pandemic, merch sales have become more important than ever to a band’s livelihood. Vermont-based jam band Twiddle is one act whose management team has stepped up to take their merch game to the next level.
Twiddle is co-managed by Jamflow Management’s Kevin Rondeau and Daniel Travis with 11E1even Group’s Ben Baruch.
Rondeau, who started working with Twiddle about 10 years ago, talked to Pollstar about overseeing the band’s merchandise and how the team has been offering special releases and limited quantities of livestream-specific merch.