Distributing global whiskeys, spirits, wines and Champagnes in the Korean market, Pernod Ricard Korea CEO Frantz Hotton has recently introduced the Redbreast 15 Year Old from Irish Distillers in Dublin. The non-Scotch whiskey is Hotton s gambit to spur Irish whiskeys in the market, where Scotch varieties still dominate. Nevertheless, the CEO, who has been watching the market closely, believes Redbreast is creating a revolution among the increasing whiskey consumers here.
The new Method and Madness Single Pot Still Irish Whiskey Finished In Wild Cherry Wood is one of two new Irish whiskeys finished in rare wood casks from France.
Irish whiskey Redbreast is challenging Scotch whiskies that still dominate the global whiskey market with its new Redbreast 15 Years Old, according to the whiskey producer, Monday.