Alpha Foods CEO and co-founder, Cole Orobetz wants to make it easier for everyone, whatever their eating approach, to love plant-based foods. He has ambitions to reinvent the category and make it more an entree choice than a strict adherence to one type of eating. So instead of focusing on the vegetarian or plant-based consumer, Alpha will be like any other meat option in your store freezer. Honey, do you feel like chicken or fish or meatless tonight? That s the idea, and today he announced that the company had just brought on a new agency to help make it a reality.