Prices are moving higher for most products. But is inflation a good thing or a bad thing for advertising? While analysts and broadcasters try to figure that out, one thing is certain: political advertising is on fire. E.W. Scripps President-CEO Adam Symson told analysts that inflation is one of the factors making this a good […]
Broadcasters widely increased their political revenue guidance for 2022 following an earnings season in which spot saw continued growth across categories except for the still-beleaguered automotive industry. advertising, political advertising, quarterly earnings analysis