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In SA, loyalty programme owners are working hard to meet their customers and members where they are now says Gordon Wilson, of the Achievement Awards Group.
Brand Influence, pioneers in social influence, recently spearheaded a nano-influencer campaign for the launch of Prime Hydration at Checkers stores in South Africa. The #DrinkPRIMEwithCheckers campaign focused on the Gen Z market and involved 150 nano and micro-influencers.