southern kitchen. it s not because he s a celebrity. anytime you come here, you ll get a taste of how my family grew up. it s because the owners are his parents. i love and respect the fact that they went back to their hometown. this makes sense for them. after a successful run managing kevin, joe, and nick s career, kevin and his wife decided it was time to go back home. kevin hadn t lived in belmont for more than 30 years. you start to feel a need to not just pass through. they wanted to contribute to a community that meant so much to kevin as well as pay tribute to his past there. eventually my wife said why don t we do a restaurant and if we re going to do a restaurant in belmont it should be devoted to your grandmother, a great lady. worked hard every day of her life in the cotton mills, then would come home and make the most amazing southern comfort food. not only did kevin want to share many of his grandmother s
always excelled is hospitality. they greet as many diners as possible. when we were on the road with the boys, we were really interactive, trying to get to know their fans. we kind of do that with the restaurant. i want to make sure our guest are fans and continue to stay fans. the brand is so strong that few customers realize there s even a jonas brothers connection. and kevin says that s a good thing. they come in because they ve heard about us, they ve heard about the food, they ve heard about the environment. that now is the change. what i hear more than anything else is people are coming to nellie s because they ve heard it s excellent and that makes me happy. despite their sometimes crazy schedule, kevin and denise are grateful for the constant support of their children. they have been so wonderful the entire journey. they will come here every time they can. they actually love to be here. they love to have influence.
they have input. nick s probably come here more than anybody and joe is an investor in other restaurants. kevin helped us build this building out. kevin junior was happy to help his parents start this latest chapter in their lives. he s inspired by the positive impact that it s having on the community. as a father, i totally understand what it would be like to leave a legacy for your kids and put your mark on something. he s definitely done that here in this town. . we re here on the floor of the consumer electronic show in las vegas for our elevator pitch this week. mitch, so good to meet you. this is your product. the iq pro smart stave. you were an investment bank sner. . for 25 years. how do you feel about going into this pitch? looking forward to it. i have a great team behind me. let s start heading over. you re going to be pitching to
he was dealing with near constant employee turnover and small margins while simultaneously trying to make sure that customers walked away talking about their great chicken and dump lings and col la collard greens. it requires that the food is cooked well, it comes out on time, it s warm and hot, that the service is what it should be. the improvements took time. the name recognition probably lasted three months. if in that three months we weren t making changes, we re losing customers. the evolution included studying diners, asking what they liked and what they didn t as well as figuring out a better work flow. we really had to concentrate for almost a year, year and a half on making sure every little thing has thought. that nothing leaves the kitchen without a purpose. that what happens in the kitchen has a purpose. that the people we hire really are a specific group of people. where kevin and denise have
hi, everyone. i m j.j. welcome to your business the show dedicated to helping your growing business. kevin, joe, and nick jonas. their names, their faces and their music are known around the world. you what might not know about these star system that they can trace some of their roots back to north carolina where their father and former manager was born, raised, and has now returned along with their mother. and there s a very good chance you might see one of those famous brothers enjoying a bite at their parents latest venture, a local restaurant named after their great grandmother. this is the first time my dad s ever done anything in the restaurant business. it made sense, but it definitely felt a little crazy. he pulled it off. kevin jonas will never be an ordinary customer at nellie s