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Food|Cooks Turned Instagram Into the Worldâs Greatest Takeout Menu
Credit.Video by The New York Times
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Cooks Turned Instagram Into the Worldâs Greatest Takeout Menu
During the pandemic, entrepreneurial chefs have reshaped food culture across the country with tiny, homegrown pop-ups that thrive on social media.
Credit.Video by The New York Times
Jan. 26, 2021
LOS ANGELES â Working as a cook at Rustic Canyon in Santa Monica, Calif., Jihee Kim made dimpled, tender malfatti, and green pozole bobbing with mussels and clams. But all the while, she dreamed about opening her own place.
It would be like her favorite banchan shops in Busan, South Korea, where she grew up. Ms. Kim would sell starchy Japanese yams braised in soy sauce, delicate omelets rolled into perfect spirals with seaweed, and cucumber fermented with sweet Korean pears.