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Published April 16, 2021, 1:54 PM Many startups have attempted to unlock financial services in Southeast Asian emerging markets, where credit card penetration is under 10%. Consumers in the Philippines have lost trust in a system rife with illegitimate and predatory lenders. A new fintech startup, Plentina, is leveraging machine learning and retail partnerships to help rebuild that trust. Plentina closed a seed round of $2.2M after successfully launching a service for large-scale merchants to sell on installments to the >90% of Southeast Asian emerging market consumers without a credit card. Their seed round was co-led by former Tableau Executive and ClearGraph CEO Andrew Vigneault, Unpopular Ventures and DV Collective, with participation from JG Digital Equity Ventures (JGDEV), Amino Capital, Canaan Partners Scout Fund, Ignite Impact Fund, and other strategic angels and family offices.

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