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Creativity is a vital life skill in a crisis

There are four ways for brands to behave in a crisis: be thoughtful, valuable, timely and humble.

The truth will set you free (and hopefully make you money)

Everyone 'out there' thinks we're a bunch of liars in adland, but recent work for Monopoly gives the lie to that, so why can't more advertisers present the realities of life as a way to get us to relate to what they make and sell?

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