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LEAWOOD, Kan., May 05, 2021 (GLOBE NEWSWIRE) epay, a business segment of Euronet Worldwide (NASDAQ: EEFT), and Ireland-based famehype announced today a new global social commerce collaboration that will better connect consumers, leading brands and influencers in the multi-billion dollar gaming and esports markets.
The collaboration solves two main problems that surface when bringing these groups together:
It bridges the selling gap between game publishers and the millions of loyal global followers that social media influencers in the gaming and esports markets have accumulated. Through the famehype platform, epay will supply digital content from its portfolio of leading game publishers that influencers can sell to their followers. The process provides game publishers with more control than ever before while they increase their exposure and sales to targeted audiences.