LOLA MULLENLOWE S KEVIN CABULI JOINS LOS YORK IN LA Adland® adland.tv - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adland.tv Daily Mail and Mail on Sunday newspapers.
Unlisted, animation directors againstallodds, LOLA MullenLowe and Passion Pictures have created an epic new Dove spot in the pursuit of better representation in gaming.
The animated film draws us into the real-life story of Cinthia, one of four developer-downloadable avatars created for the ca
Magnum Gives Poet Dante and Muse Beatrice a Kiss to Remember for International Kissing Day lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.
Magnum OOH ads
LOLA MullenLowe and Thomas Danthony’s elegant OOH ads for Magnum bring the joys and indulgences of the winter season to life.
Responses by Kevin Cabuli, global creative director, LOLA MullenLowe
Background: Ice cream brand Magnum promises to be “true to pleasure,” and, with the Winter Pleasure print series and activation, we wanted to bring the pleasure of art to the streets. Winter isn’t a season that people usually associate with pleasure, never mind with ice cream, but this series is here to remind people that they can enjoy pleasure wherever and whenever they wish.
Reasoning: Following the Pleasure Icon campaign that originated with an artist collaboration in 2018, we wanted to relaunch the series, but with a simple, joyful twist. Bringing to life an often-forgotten season when it comes to indulgence: winter.