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Digital pioneers, Kevin Bermeister (think Skype and Kazaa) and Johannes Booysen (Yonder), have partnered to launch what they believe, is the next evolution in digital advertising - AdFreeway. Kevin Bermeister and Johannes BooysenAdFreeway is a platform that seeks to reward everyone in the digital advertising journey. Whereas social media shaped marketing, display media did not invite opinion. AdFreeway has closed that gap by integrating reward for participation. In years gone by, information would be collected from television-watching audiences by means of a contract that rewarded them with money for their time and insights. This data then shaped broadcast and the advertising industry. Fast forward to the internet, that relationship morphed, and instead of being remunerated for the use of their data, audiences were given access to free content or services. But that, according to Bermeister and Booysen, is no longer an equitable exchange for the use of personal data.

South africaUnited statesNew south walesJohannes booysenKevin bermeisterTrade deskஒன்றுபட்டது மாநிலங்களில்புதியது தெற்கு வேல்ஸ்வர்த்தகம் மேசை