Temperatures and high winds that could push the inferno populated area. Welcome to the program. President trump is warning the u. S. Will strike back harder than ever if it is attacked iran has vowed revenge for a u. S. Drone strike they killed its top military commander on friday mortars had filled the streets of the southwestern iranian city of office where the remains of commander custom salomone have been returned from iraq meanwhile more u. S. Troops headed to the region soldiers and equipment left North Carolina for kuwait adding to the hundreds who left earlier this week in iraq to Shiite Muslims have more in funeral processions to show their grief the Prime Minister has declared 3 days of National Mourning in the morning and go on the air as the funeral procession for irans top general cassim celeb money and iraqi commander. Arrives at the holy shrine and not just thousands have come to pay their respects here in iraq. On the streets of tehran to hear iranians demanded vengeanc
Catastrophe keeps on rising as does criticism of the governments handling of the crisis well get the latest from our correspondent in sydney. Very commander on friday mourners have filled the streets of the southwestern iranian city of where the remains of commander test im still a money have been returned from iraq meanwhile more u. S. Troops headed to the region soldiers and equipment left North Carolina for kuwait adding to the hundreds who left earlier this week i in iraq to Shiite Muslims have marched in funeral processions to show their grief the Prime Minister has declared 3 days of mourning i mourning and anger on the air as the funeral procession for irans top general qassim son my money and iraqi commander. Arrives at the holy shrine and now. Thousands have come to pay their respects here in iraq. On the streets of tehran to hear iranians demanded vengeance after a u. S. Strike in backed out on friday killed sunday money. We will avenge your generous death he was not just an
This Football Team can still be a middle east Training Camp of the killing of custom so their money better more in the program. Thousands of people have gathered in baghdad to mourn the targets of fridays a u. S. Air strikes that killed Major General custom so they money a huge funeral procession was held for the top iranian commander as well as for a vox the ad hom this the deputy leader of the iran backed Popular Mobilization forces iraqs kid take a Prime Minister of the now the so attended and anti u. S. Rallies have continued across neighboring iran with. Their moneys assassination and as uncertainty goes over how iran will respond nato has suspended a Training Session in iraq citing some safety concerns. We have correspondents covering the story from the middle east and the u. S. Patty carl haynes standing by for us at the pentagon but 1st lets go to asama been job that hes in the iraqi capital baghdad and its not just crowds in iran who are condemning the United States for the ki
Thanks for joining us in the studios here on cspan2 book tv. We are branding and marketing and these are a big business. Let me begin with your first book. What did you learn about microsoft, starbucks . Guest its great to be with you and have this time. When i was writing this it came out at the very beginning of 2000 so its almost exactly 20yearsold. The period i was reacher researching it it was a period that a lot was changing in the corporate world and you had dispersed fullblown lifestyle brand which is an idea that we all take for granted that these are companies that for the first time were declaring the Business Model wasnt to sell products but ideas, the lifestyle, sense of belonging the that they could then extend into kind of selfimposed cocoons and sell everything as long as it was branded with this logo. They were the first one to do this. They didnt ever own their factories and this was the main thing i learned when i was researching is that there was a relationship betw
The corporate world and had he first kind of fullblown lifestyle brands, which is an idea we all take for granted now, but these were companies that for the first time were declaring that their Business Model was not to sell products but to sell ideas, a lifestyle, a sense of belonging, they could then extend into kind of self enclosed brants cue couldnt and nike ways to first one to do this, didnt ever own their factories and the main thing learned when i was researching no logo is there was a relationship between the aggressive kind of marketing that was constantly sort of trolling Youth Culture to find the most cutting edge ideas, to get adds into places that had never had ads before, like schools, to cobrand with every like Music Festivals and so on. There was an inverse relationship between that aggressive marketing and the cutting good jobs on aufner the economy because the way that these companies were freeing up money to spend on this much more aggressive kind of Lifestyle Mark