Mumbai (Maharashtra) [India], January 3 (ANI/BusinessWire India): It s raining success and celebrations in the house of Dangal TV! While the channel has grown exponentially in the last couple of years, it most certainly has ended 2021 on a high and is foraying into the new year with a bang!
It raining success and celebrations in the house of Dangal TV! While the channel has grown exponentially in the last couple of years, it most certainly has en
Paree is the presenting sponsor for the popular show.
26 Dec, 2020 - 08:46 AM IST | By Mansi Sharma
NEW DELHI: While most youth-focused brands now prefer to market themselves digitally, where most of their core audience is, homegrown sanitary pad maker Paree is counting on a TV show to strike a chord with its TG. The young brand has recently partnered with Zing’s popular TV show Pyar Tune Kya Kiya’s (PTKK) season 11 as presenting sponsors.
In conversation with Indiantelevision.com, Paree founder and CEO Sahil Dharia asserted that TV is far from being ruled out in any brand’s marketing mix. “Digital, no doubt, is a great alternative medium to reach the younger generation but it will never get as big as TV. We see if an association can help us in reaching around 10 crore women or not before we make any marketing decision, and this certainly does.”