On Earth Day 2022, YourStory brings you a list of startups that are working towards promoting biodegradable sanitary napkins to serve women and the planet better.
In light of World Menstrual Hygiene Day, Plush, a femme care brand based out of Chennai decided to do something different. Safe and hygienic menstruation is eve
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Prince Kapoor and Ketan Munoth are passionate about brands. Friends, the 27-year-olds would often look at different brands and realised a significant gap in the feminine hygiene or femme care segment. The duo believes that period care doesn’t have to be taboo or whispered behind closed doors.
It got them to start Plush a new-age femme care brand which is kinder to the skin and the planet ethos.
The startup was founded in August 2019 in Chennai.
Prince was an investment banker and has earlier worked with Spark Capital, while Ketan is an MBA graduate from NMIMS, who had worked at Hindustan Times.