InkWeek comes to an end with enlightening sessions and knowledge-sharing on sustainability in print and packaging and how one should adopt newer technologies to remain relevant and sustainable.
Medha Tadpatrikar, director, Rudra Environmental Solution, doesn’t believe that plastic, as a product, is itself bad. Plastic has its advantages. It has made life easier to a considerable degree. What is bad, however, is the waste it generates. For one thing, while we tend to throw away the discarded plastic, it never goes away. It stays either in the landfill or on the ocean. It was time to do something about it. This was the beginning of Rudra Environmental Solutions, which Tadpatrikar started