Pionnier du pop art au Maroc, le photographe et designer Hassan Hajjaj a imposé un style unique adulé par les stars. Portrait d un touche-à-tout de génie.
Hassan Hajjaj – the hip-hop artist
Facebook
Juliet Highet.
Morocco is Africa’s Capital of Culture this year. Photographer and designer Hassan Hajjaj says: “I am bringing the caravan of Morocco to the world. My work is from Morocco but also London.”
Of Moroccan birth, he has lived in London since he was 12, though he has a home, gallery and shop in the Medina of Marrakesh. “I see myself as a human being first, and then as a Moroccan, a North African, and as a Londoner.”
In his two galleries/shops in Marrakesh and London, he displays work such as lanterns and ceramics by traditional Moroccan artisans. He has encouraged them to experiment using mind-blowing colours and patterns, giving them a contemporary, cool edge by transforming the products into desirably kitsch decorative and functional items.