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The age of TikTok shop consumerism

The billion-dollar industries capitalism has facilitated fester off the fear of lacking beauty. Spending copious amounts of money on beauty is not only normalized, it is encouraged. Making matters worse, instead of these marketing tactics being pushed on adults who can make their own choices regarding skin care, beauty, clothing, trends, etc., children too are now also feeling the pressures and wrath of this next-level consumerism.

How the world embraced consumerism

Over the course of the 20th Century, capitalism moulded the ordinary person into a consumer. Kerryn Higgs traces the historical roots of the world s…

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