India-based banana chips brand Beyond Snack has observed significant evolution of the branded snacks category in the local market, marked by a “discernible shift” towards health-consciousness, authenticity, and premiumisation.
Beyond Snack unveils new Coconut Oil Banana Chips indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.
From the outset, Beyond Snack understood the importance of branding in instilling trust and creating long-term value for stakeholders. The company prioritised the cultural significance of brand engagement, emphasising the commitment to quality and reliability.