Capitalizing on the strong growth – and growth potential of its American whiskey portfolio, Pernod Ricard is creating a dedicated business unit – The American Whiskey Collective to manage marketing and production of its premium, challenger American whiskey brands.
After a two-year hiatus, Pernod Ricard USA will celebrate its 10th annual Responsib All Day of service on June 16. This year s focus in partnership with Keep America Beautiful, a leading national nonprofit designed to end littering, improve recycling and beautify communities will be on protecting nature and improving biodiversity. More than 18,000 Pernod Ricard USA employees will participate around the world to work on a wide variety of community projects, ranging from planting trees in natural conservation areas and renovating green urban spaces, to collecting waste from beaches and rivers.
After a two-year hiatus, Pernod Ricard USA will celebrate its 10th annual Responsib All Day of service on June 16. This year s focus in partnership with Keep America Beautiful, a leading national nonprofit designed to end littering, improve recycling and beautify communities will be on protecting nature and improving biodiversity. More than 18,000 Pernod Ricard USA employees will participate around the world to work on a wide variety of community projects, ranging from planting trees in natural conservation areas and renovating green urban spaces, to collecting waste from beaches and rivers.
Napa winery Stewart Cellars has acquired the Montecillo Vineyard in Sonoma’s Moon Mountain region, the site of some of the oldest Cabernet Sauvignon vines in California.
TX Whiskey, the award-winning brand behind TX Blended Whiskey and TX Straight Bourbon, announced the launch of its new campaign to highlight their Texan roots starring award-winning actor and producer, Scoot McNairy.