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Liquid Assets: Why Now Is the Time to Start Investing in Whiskey

SHARE Photo by Dylan de Jonge via Unsplash When markets are shaky, investors typically pour capital into “safe havens” asset classes that typically hold up during turbulent times. These are the usual suspects gold, treasury bills, reserve currencies tried and tested with long track records and plenty of data to spill over. This exclusive club of go-to assets rarely admits new members, but could that be about to change? An unlikely contender awaits in the wings whiskey. Last year’s Knight Frank Luxury Investment Index estimated that rare whiskey has seen its asset value grow by a staggering 564 percent over the last 10 years. Fine wine, watches and vintage cars were beat by comfortable margins. 2019 saw a new record set for the most paid at auction for a bottle of the good stuff; a 60-year-old Macallan from 1926 fetched just north of $1.8 million at Sotheby’s in London. With Macallan on the verge of releasing an ultra-small batch of bottles of 71-,74- and 78-year-ol

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