Everything is PR because, in an age of crises, everything is crisis communication, writes Faris Yakob, but the flip side is that everything communicates.
Happy New Year! To be completely honest, and I always try to be with you, I found it hard to sit down and write an article this week. It has been and remains hard to focus, I’m sure you are experiencing something similar, wherever you are, for myriad reasons. It’s hard to give work the focused attention it deserves and requires, because there is so much going on that seems to require it more urgently. But therein lies the rub, and thus the idea may come. Considering how hard it is to allocate any attention to the things I have to do because the current volume of crises is so high, how much harder is it, I ponder, to get some for the brands we serve?