Details 29 January 2021
When it comes to fried chicken, KFC is one of the first few brands to come to mind for Singaporeans. However, it was also not spared from the negative impact of COVID-19, which caused the company to change its marketing plans almost completely. It had to adapt quickly to adapt to different demands of consumers during different phases of the pandemic, while coming up with innovative strategies to continuously engage with its consumers. KFC s efforts were not in vain, as the company clinched first place in the category Excellence in gamificiation at MARKETING-INTERACTIVE s Marketing Excellence Awards 2020. It also won a bronze award for the category Excellence in event marketing (virtual) .