Tourism Northern Territory is today launching its brand-new national marketing campaign,
Seek Different, via KWP!
‘Different in every sense’.
Unveiled by the Northern Territory’s Minister for Tourism and Hospitality, the Hon Natasha Fyles MLA, the campaign is aimed at inspiring domestic travellers – facing ongoing restrictions on international travel and looking for something truly different – to add the Northern Territory to their plans in 2021.
The new campaign underpins the Territory’s brands positioning, ‘
Different in every sense’ by highlighting that we are all individuals, whether we’re seen as couples, groups or even social movements. We all seek to be different in our own way. Some of us do little things. Others, do bigger things. Because different reflects who we are and who we want to be.
March 1, 2021 9:45
The Northern Territory has launched a national tourism campaign, positioning the itself as an escape from the anxiety Australians feel in their every day lives.
Titled ‘Seek Different’, the campaign from KWP encourages Australians to pursue different experiences in the range of cultural and historical sites in the Territory.
Tony Quarmby, executive general manager of marketing at Tourism NT, said: “The Northern Territory is not a normal holiday, and the launch of our Seek Different campaign today highlights our uniqueness to the rest of the country.
“The Seek Different messaging is the next step in bringing to life our ‘Different in Every Sense’ brand positioning, and we feel now is the right time for consumers to see that by seeking something different they can break free and escape the anxiety that this last year has left us all with.