A new study led by Kent Business School, University of Kent, finds that whilst the mumpreneur identity may enable women to participate in the business world and be recognised as proper entrepreneurs, this success is dependent on alignment with the conventional masculine norms of entrepreneurship.
Coca Cola Enterprises: Creating Opportunities to Attract Graduate Talent
Coca-Cola Enterprises is the world’s third largest independent Coca-Cola bottler and the sole licensee for bottling in Great Britain, Luxemburg, Belgium, the Netherlands, Monaco, Norway, Sweden and Continental France. They got involved in the University of Kent s Employability Points Scheme to attract student talent through work placements.
The Challenge
The talent aquisition team were keen to promote their career opportunities to future graduates to influence their future talent pool.
The Approach
Following a presentation for the University s Careers and Employability Service, CCE became involved in the Employability Points Scheme and sponsored two 2-week work experience placements in their business technology department in the summer of 2012.
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