Article: Yankee Micro Social Psychology Part II: Reference Group Criticisms of Dialogical Psychology and Social Constructionism - In the 1960s some social psychologists took issue with the individualist bent of mainstream social psychology. But in doing so they treated scientific experiment itself as individualist. That meant social psychology could not be scientific. On the other hand social reference theory has shown that social psychology can be anti-individualist & scientific at the same time.
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Summary of Part I In Part I of my article, I described how initially the field of social psychology had deep roots in the socio-cultural traditions of Wundt, Royce, Baldwin, Cooley, Thomas and Mead. But by the beginning of World War I a shift towards individualism can be seen in the work first of the
Fully living is not only what we by nature desire, it is also what we are fundamentally driven to do – at once maximizing our selves and the rest of life, while it in turn does the same for us. Failing to do this mimimizes our selves and all else, so live!