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Creator+, a new film studio and streaming platform for digital-first storytellers and their audience who want to support them, raised $12m in funding.
The round was led by Petra Group and Freestyle Capital, with participation from Jake Roper, Peter Hollens, Wendy Ayche (aka Wengie), Selina Tobaccowala, and strategic business partners including Jazwares CEO Judd Zebersky.
Led by Benjamin Grubbs, former global head of top creator partnerships at YouTube, and startup veteran Jonathan Shambroom, Creator+ is a new film studio and streaming platform for digital-first storytellers.
Films presented by Creator+ will premiere on the company’s proprietary platform across web, mobile and connected TV devices in a premium video on-demand (PVOD) offering with no subscriptions or ads. Creators partnering with the company have transparent backend revenue participation, and will receive audience insights and ownership.
The Creator+ leadership team
The media startup, co-founded by YouTube vet Benjamin Grubbs and tech veteran Jonathan Shambroom, will see digital media vet Adam Wescott running its content arm.
There s another player in the digital content race.
Targeting Gen Z creators and consumers, with a focus on longform content, former YouTube global head of creator partnerships Benjamin Grubbs and serial Bay Area entrepreneur Jonathan Shambroom recently announced studio and streaming platform Creator+. Now it s setting the roster for its Hollywood-facing wing, tapping leadership for the content studio.
The studio will be led by longtime digital media executive and producer Adam Wescott, who hails from Select Management Group. Wescott, who developed and produced content around digital creators like Eva Gutowski, Gigi Gorgeous and Lauren Riihimaki, departs Select two years after he and co-founder Scott Fisher merged operations with Lisa Filipelli s Flip Management.