Combination onsite/delivery model with virtual brands mirrors recent Graduate Hotel agreement
Multi-concept operator C3 (Creating Culinary Communities) has agreed to open its onsite foodservice/virtual brand format in residential apartment properties operated by Akara Living, the company said Wednesday.
The agreement follows, and is similar to, C3’s recently announced partnership with Graduate Hotels to operate that company’s on-premise foodservice operations and use the facilities as distribution hubs for its portfolio of virtual brands.
C3, which owns the Umami Burger, Krispy Rice, Sam s Crispy Chicken, Plant Nation and other concepts, said it would launch its operations in two of Akara Living’s Kenect “serviced apartment” communities in Nashville, Tenn., and Phoenix this summer. C3 and Akara have also agreed to install the multi-brand foodservice concept in all future Kenect properties.