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Brands cannot flourish without good marketing. The cannabis industry is no exception.
Of course, due to the nature of the industry and the persistent stigma that surrounds it, the cannabis space sorely lacks opportunities to utilize standard advertising options.
But, things seem to be changing, thanks to increasing nationwide legalization of cannabis and the growth of new social media platforms that could be ideal for spreading the word about almost anything.
Many new social media platforms are dipping their collective toes into the cannabis space and are notably affecting the industry, according to Kendra Losee, founder of Mota Marketing, a cannabis-focused marketing agency, who wrote about the topic in Marijuana Business Daily.