Than my view that you should just own apple, not trade it. Yet today with the stock breaking out to new yearly highs, its time to talk about why we stayed the course. This is important and not just because apple, the Largest Company in the world, can actually help power the entire market upward as it did today, with the dow gaining 178 points, s p declining, and the nasdaq falling 1. 47 . We have to analyze my apple call because all the years ive been in this business and, man, ive been in it a long time ive rarely ever gotten so many criticism, so much cat calling than i did for my dont trade it, own it mantra when apple shares got hammered after the march quarter. I was widely seen as being sentimental at best and at worst down right stupid and arrogant and ignorant. After all, hadnt the facts changed . What wasnt the growth gone . Despite the widespread hate for apple and its stock, including its socalled bullish analyst whos are mostly negative anyway, i thought otherwise. As the s