Hellowater Alkaline Launches at Daytona Speedway
CHICAGO, Ill. – Hello Beverages LLC, the manufacturer of hellowater announced today the launch of hellowater alkaline. This new product adds to the brand portfolio which continues their mission to “INSPIRE. HEALTH.” ‘The Water That Works’ brand looks to continue delivering wellness benefits in digestive health and now keeping consumers balanced and hydrated.
Co-founders Tom Bushkie and Rusty Jones created a brand from a conversation happening in social media. Finding the one thing consumers know to go back to when wanting to feel healthy again: hellowater. The launch of hellowater alkaline is not an innovation to the water category but it is something hellowater’s fans have been asking for consistently.
Agencies will be thirsty for Coke business in 2021
Viewing Coca-Cola’s statement about its desire ‘to dramatically improve the effectiveness and efficiency of its marketing investments’ as just a cost-cutting measure is misguided. Winning one of the biggest reviews of 2021 will not only be a matter of price – it may have a lot to do with data, say analysts. Here’s why.
The Coca-Cola Company’s decision to launch a global media and creative agency review ensures that it will be one of the agency world’s largest prizes in the New Year. With $4.2bn of global ad spend at stake, the competition will be lining up to impress the decision makers at its Atlanta headquarters. But what will it take to win?