Former Dentsu veteran Nick Swifte launches Swifty Media mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Decidirán si la SIC abre investigación por competencia desleal en venta de publicidad hsbnoticias.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hsbnoticias.com Daily Mail and Mail on Sunday newspapers.
March 1, 2021 1:53
The Victorian Government has awarded its master media account, worth around $100 million, to OMD, Mumbrella can reveal, ending MediaCom’s relationship with the significant piece of business.
The government informed OMD it had won the account on Friday, Mumbrella understands, triumphing against Group M’s MediaCom and Publicis’ Zenith. The Omnicom Media Group agency’s appointment is effective from 1 June.
“We are thrilled to be working with the Victorian Government,” OMD’s CEO, Aimee Buchanan, told Mumbrella, confirming the news.
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“It is an absolute privilege to be selected to partner with them and testament to the team and product we have built.
Agencies will be thirsty for Coke business in 2021
Viewing Coca-Cola’s statement about its desire ‘to dramatically improve the effectiveness and efficiency of its marketing investments’ as just a cost-cutting measure is misguided. Winning one of the biggest reviews of 2021 will not only be a matter of price – it may have a lot to do with data, say analysts. Here’s why.
The Coca-Cola Company’s decision to launch a global media and creative agency review ensures that it will be one of the agency world’s largest prizes in the New Year. With $4.2bn of global ad spend at stake, the competition will be lining up to impress the decision makers at its Atlanta headquarters. But what will it take to win?
Coca-Cola Launches Global Creative and Media Agency Reviews adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.