Coca-Cola’s largest-ever acquisition may seem like a curiosity to the casual observer. However, the BodyArmor brand has been a decade in the making. It has been methodically refined by founder and chief exec Mike Repole, who saw opportunity in a sports drink category that others feared. Here’s what you need to know about Coke’s newest big brand.
Coca-Cola’s largest-ever acquisition may seem like a curiosity to the casual observer. However, the BodyArmor brand has been a decade in the making. It has been methodically refined by founder and chief exec Mike Repole, who saw opportunity in a sports drink category that others feared. Here’s what you need to know about the Coke’s newest big brand.