SoftBank buys into Axiata digital marketing unit - Mobile World Live 11 MAY 2021
SoftBank Corp formed an alliance with Axiata Group’s digital marketing unit, plotting to invest about MYR250 million ($60.7 million) in a 23 per cent stake as part of a strategy to boost promotional capabilities.
The operator stated the investment in Axiata Digital Advertising (ADA) will enable it to accelerate its digital marketing across Asia by accessing the company’s sales and customer support structure, data and AI business expertise.
Kuala Lumpur-based ADA offers integrated digital marketing services in nine countries in the region.
Axiata explained the deal will speed expansion of its digital and analytics business, with SoftBank Corp’s investment giving ADA an estimated value of MYR1.1 billion. Axiata Digital Services’ stake in the unit will fall to 63.5 per cent
SoftBank Corp buys 23% in Malaysian telco Axiata’s AI unit for $60m
Photo: Bloomberg
May 11, 2021
Malaysian telecommunications firm Axiata Group Bhd announced on Tuesday that Japan’s SoftBank Corp will invest $60 million in its digital analytics and artificial intelligence (AI) unit ADA for a 23% stake.
Following the investment, the valuation of ADA, which designs and executes integrated digital, analytics, and marketing solutions for its clients, stands at 1.07 billion ringgit ($260 million).
Axiata Digital Services, a subsidiary of Axiata Group, remains the majority shareholder in ADA with a 63.47% stake. Sumitomo Corporation will hold a 13.46% stake. Sumitomo Corp had invested $20 million in ADA in 2018.
KUALA LUMPUR: SoftBank Corp will invest RM250mil (US$60mil) in Axiata Group Bhd
’s subsidiary ADA (held by Axiata Digital Services) and take up a 23.07% stake.
In a joint statement on Tuesday, Axiata announced the formation of an alliance with SoftBank while its investment will enable ADA to expand and accelerate the group’s analytics, data and artificial intelligence digital marketing business in the region.
“Following the investment, SoftBank will hold 23.07% shareholding of ADA, establishing ADA’s valuation at RM1.07bil (US$260mil). Axiata Digital Services remains the majority shareholder of ADA at 63.47%, ” it said.
ADA is a data analytics and AI company that designs and executes integrated digital, analytics, and marketing solutions. Operating across nine markets in South and Southeast Asia, ADA partners with leading brands to drive their digital and data maturity, and achieve their business goals.
The Straits Times
SoftBank will own 23 per cent of ADA via new shares.PHOTO: REUTERS
PublishedMay 11, 2021, 3:17 pm SGT
https://str.sg/Jt9V
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SoftBank s chief of strategy steps down
05 March 2021 | Melanie Mingas Katsunori Sago the chief strategy officer of SoftBank Group is to leave his post, effective end of March.
Son, who is scheduled to step down effective 1 April, was chairman but will be known as board director and founder from next month. Current president and CEO, Ken Miyauchi, has been appointed to the chairman’s role.
Sago joined SoftBank in 2018 from Japan Post Bank Co., where he served as EVP and has since been a key contributor in planning and implementing SBG’s investment strategy , SoftBank said.
He was known as one of the seven Samurai heading SoftBank s accelerated investment activity. He was the first chief strategy officer for the group and at the time of writing, a replacement had not been named.